Montgomery's Hyundai plant gets 60 seconds of fame during the most primo advertising time of the year -- the Super Bowl.

About 200 local Hyundai employees were cast as extras in one of the five ads the car manufacturer is airing during the big game this Sunday.

The 60 second spot is meant to highlight Hyundai's motivation to succeed set to the theme from the movie "Rocky." Employees hum and sing to help a co-worker find the drive to finish a difficult design.

"We were here from early in the morning til late at night. Two whole days for me and just take after take. And just having to start and turn around a go back to where we were until the director said cut," said Jennifer Lowery, a Hyundai Cost Accounting Specialist.

The employees had to go through two rounds of auditions to get selected and worked with a voice coach to get the tune down.

The ad is airing during the pre-kick time slot right before the game begins.

Watch the ad and behind-the-scenes featured: http://www.youtube.com/hyundai